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La Roche-Posay’s My UV Patch Wins Award

The team accepts the 'Nudging for Good' Diamond Award.

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By: Marie Redding

Senior Editor, Rodman Media

La Roche-Posay’s My UV Patch has won the ‘Nudging for Good’ Diamond Award. The European Brands Association presented the award to the company’s team at a ceremony in Brussels.

After making its debut last year at CES, the innovative My UV Patch attracted the attention of L’Oreal, which said La Roche Posay would be the first brand to launch it. My UV Patch is the first-ever stretchable, peel-and-stick skin sensor designed to monitor sun exposure, helping users to change bad sun habits into life-saving ones. The “Nudging for Good” Award aims to honor brands that make it easy and desirable for people to make the switch to healthier behaviors.

Laetitia Toupet, global director, La Roche-Posay, says, “A year only after its launch, My UV Patch has effectively proven how cutting edge science and technology has the potential to change consumers’ behavior towards sun exposure and to contribute to our long-term commitment to fight skin cancer.”

Photo: Maïte Cristiani, International Deputy General Manager, La Roche-Posay (PRNewsFoto/La Roche-Posay)

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